How we shoot: a six-step guide

From bare wall to final frame

Our repeatable setup for flat artwork — copy it exactly.

1. Mount the piece dead-flat against a matte board.
2. Two lights at 45°, equal power.
3. Polarizing filter to kill specular glare.
4. Tether and shoot RAW.
5. Color-check against an X-Rite chart.
6. Export 16-bit TIFF, then web AVIF.

Camera settings we lock

ISO 100
f/8  (sharpest on our 90mm macro)
1/160s
WB: 5200K, tint -3

Consistency beats cleverness. Same numbers, every time.